If your company already has marketing in place but you’re not sure if everything is running correctly, I can analyze what’s happening in each marketing channel (e.g., Google Ads, Facebook Ads, etc.). I will highlight the most critical issues that are significantly slowing down your company’s growth and provide recommendations for improving areas where the situation isn’t critical but there are growth opportunities.

This service is best suited for companies investing at least €10,000 per month in marketing and wanting to ensure that this investment is effective.

Not all marketing methods work for every business, so it’s essential to choose the strategy that best suits your company.

First, we will define what you want to achieve with marketing (including measurable goals), then identify the main target audience and their needs. After that, we will determine the most suitable marketing strategy, select the right channels for its implementation, and I will create a tactical plan along with an approximate budget for execution.

When launching a new product or entering a new market, it is crucial to do it strategically to achieve results as quickly as possible.

This service is suitable for startups or businesses looking to expand into new markets.

A growth model illustrates how a company evolves over time and helps forecast future growth. It includes customer acquisition, conversion, retention, and referrals.

A quantitative growth model will highlight weak points in the business and help prioritize growth experiments. For example, the model might show that customer acquisition is strong, but the customer lifecycle is very short—indicating that retention is a weak point, potentially due to a poor product or weak onboarding. Alternatively, it may reveal that customer retention is excellent (creating an opportunity for referral programs) and that customer acquisition is strong, but there is a significant drop-off in the conversion process from lead to paying customer (<1% conversion rate). This could indicate either a mismatch between audience and product or issues in the conversion funnel.

This service is best suited for established businesses looking to drive growth.

Growth loops allow a business to grow organically by feeding back into themselves. The principle behind a loop is that it sustains itself. For example, a company acquires a customer, the customer subscribes to the service, continues using it, then recommends it to a friend, who also starts using it—thus restarting the loop.

There are self-sustaining loops (a long-term goal, though not suitable for all businesses) and loops with a coefficient <1, which require additional time or work investments to maintain. However, such loops are not viable in the long run.

Marketing and business analytics are among the most crucial tools for business growth. Without reliable data, it is very difficult—if not impossible—to measure the effectiveness of marketing and growth efforts and make informed decisions.

Analytics implementation can range from a simple project to track surface-level metrics and events on a website using Google Analytics 4 to a more complex project involving web and offline data integration, custom dashboard creation, and building an entire analytics system from scratch.

I have experience in both simple analytics solutions and fully customized business analytics and data collection systems built from the ground up. In one case, I developed an automation tool based on analytics data that saved approximately 50 employees around 3 hours of work per day.

Before starting a project, we will define the real needs, develop an ideal solution plan, and assess the feasibility from both a technical and resource perspective. Only after that will we proceed with implementation. The implementation process will consist of multiple stages and will include data integrity checks.

Typically, businesses know how much they spend on marketing and how many purchases or transactions this investment brings. However, between the moment a customer clicks on an ad and the completed transaction, there are multiple steps (the funnel) where potential customers drop off. Conversion analysis and optimization help generate more transactions with the same marketing investment.

The analysis process starts by mapping the customer journey from the ad to the final transaction. Then, data collection is implemented for each step (if not already in place), followed by an in-depth review of each stage using Microsoft Clarity for behavioral analysis.

As a result, you will receive specific recommendations on what to improve on your website, along with an estimate of the potential impact of each change. This allows you to prioritize tasks effectively. Each improvement should ideally be tested as an experiment to measure its impact on the conversion rate at each step or the entire funnel. I can also assist with defining, implementing, and analyzing these experiments.

Many businesses generate a high number of leads, but in the end, less than 1% convert into actual sales. This could indicate significant mistakes in the sales process or that sales are not being executed correctly.

I will analyze the entire sales process—from lead generation to completed transactions—identify the reasons for drop-offs, and provide specific recommendations for improving the sales process. These optimizations can potentially increase sales volumes by 500% or even 1000% without increasing the number of leads.

This service is best suited for businesses with a direct sales process.

If you want your business to grow, regular changes and experiments are necessary. In my experience, experiments are often conducted inaccurately, leading to incorrect conclusions that can harm business growth.

The most common mistakes in experiments include comparing different groups (which inevitably produces misleading results) or making decisions based on statistically insignificant outcomes (where a result may appear positive but could be due to statistical error).

To avoid these mistakes and incorrect decision-making, high-quality experiment definition, execution, and analysis are required. I offer to handle this process for your business.

Company leaders are usually experts in business management or their specific industry, as they should be. However, when it comes time to hire the first marketing professionals, it is crucial to find the right person who can successfully implement the necessary marketing strategy.

First, we will define the company’s goals and marketing needs. Then, we will determine whether a specialist (individual contributor) or a generalist is required. Based on this, we will create a job description and candidate requirements to begin the hiring process.

The selection process consists of three stages:

1. CV screening

2. Interviews

3. Practical assignment

As a result, I will present 2-5 candidates (including my comments on their strengths and weaknesses) for a final interview with the company’s leadership to help make the best hiring decision.

If your company isn’t large enough to require a full-time marketing team or cannot afford a high-level marketing executive, I can help.

First, I will analyze your company’s marketing needs and current situation (a surface-level audit). Then, I will create a growth model to identify weak points and forecast results. Based on the growth model, I will develop a strategy, outline tactical action steps, and set up analytics to track progress. This process will take between 20-50 hours, depending on your company’s size and needs.

Afterward, you’ll be able to monitor the execution and results of the marketing initiatives. I can join for a few hours per week to assist with the next steps, ensure quality control, and help make critical decisions.

Marketing automation allows businesses to streamline repetitive tasks, improve efficiency, and drive personalized engagement at scale. Implementing the right automation tools can save time, reduce human errors, and maximize marketing impact.

The process includes:

1. Audit & Strategy Development – Identifying automation opportunities based on your business goals.

2. Lead Nurturing & Customer Journeys – Setting up automated sequences to guide leads from awareness to conversion.

3. Email & CRM Automation – Automating email campaigns, follow-ups, and customer interactions.

4. Personalization & Segmentation – Delivering tailored content to different audience segments based on behavior and preferences.

5. Multi-Channel Automation – Integrating automation across email, SMS, social media, and paid ads.

6. Performance Tracking & Optimization – Monitoring key metrics and continuously refining workflows for better results.

With well-structured marketing automation, you can enhance customer engagement, boost conversions, and scale your marketing efforts efficiently.

Efficient business processes are the foundation of scalable growth. By structuring and optimizing workflows, companies can reduce inefficiencies, save time, and improve overall performance.

The process includes:

1. Process Mapping & Analysis – Identifying existing workflows, bottlenecks, and inefficiencies.

2. Optimization & Standardization – Refining processes to improve efficiency and eliminate unnecessary steps.

3. Automation & Integration – Implementing tools to automate repetitive tasks and ensure seamless data flow.

4. Resource & Role Allocation – Defining responsibilities to ensure smooth execution of business functions.

5. Implementation & Training – Rolling out the new processes and training teams for proper adoption.

6. Monitoring & Continuous Improvement – Tracking performance and making data-driven adjustments over time.

By implementing well-structured business processes, companies can enhance productivity, reduce operational costs, and create a strong foundation for growth.